# Ads Calibre

> Performance marketing and CRO for DTC brands. Paid search, paid social, and the pages they land on. Teardown-first engagement model: a free account teardown in five business days, then a flat monthly retainer (no percentage of spend). Minimum spend $40k/month across channels.

Key facts:

- Services: paid search (Google/Bing), paid social (Meta, TikTok, LinkedIn), and CRO — nothing else; SEO and lifecycle are referred out.
- Track record: 41 accounts, $180M lifetime ad spend managed, 4.1x blended ROAS (12-month median), 912 CRO tests shipped.
- Process: Teardown → Build → Compound. Two operators per account, four accounts max per operator.
- Contact: hello@adscalibre.com — or the teardown request form at https://www.adscalibre.com/contact.

## Pages

- [Home](https://www.adscalibre.com/): positioning, stats, process, FAQ
- [Services](https://www.adscalibre.com/services): the three service lines with deliverables
- [Work](https://www.adscalibre.com/work): client-approved case studies with metrics
- [Contact](https://www.adscalibre.com/contact): teardown request form

## Insights

- [The five checkout leaks we find in almost every audit](https://www.adscalibre.com/insights/five-checkout-leaks.md): After 200+ teardowns, the same five checkout problems keep showing up — and four of them are fixable in a sprint. Here is the list, with the numbers we typically see.
- [Creative volume is a process problem, not a budget problem](https://www.adscalibre.com/insights/creative-volume-process-problem.md): Brands that win on paid social do not have bigger creative budgets — they have a testing cadence. Here is the monthly rhythm we run on every account.
- [Blended CAC, and why your last-click dashboard disagrees](https://www.adscalibre.com/insights/blended-cac-last-click.md): Your ads manager says 2.1x, your finance sheet says something else. Both are lying differently. How we measure blended CAC and use it to move budget.

## Optional

- [RSS feed](https://www.adscalibre.com/insights/rss.xml)
- [Sitemap](https://www.adscalibre.com/sitemap.xml)