Built for ongoing partnerships.
Focus search on managed-service buyers and make the difference from one-off technical support clear.
Illustrative project · Proposed approach, not a client case study.
- Service
- Paid search
- Focus
- Business intent & market fit
- Primary measure
- Cost per qualified business lead
The challenge.
Broad IT searches mix very different needs. A provider selling ongoing business support can spend heavily on home-computer questions, urgent one-off fixes, and searches from outside its target market.
A clearer
way forward.
- Business-intent campaign map
- Negative keyword framework
- Managed-service landing page
- Discovery-call feedback
Define the ideal engagement.
Agree on business size, service region, support needs, and the buying situations the provider can serve well.
Rebuild around business intent.
Group keywords and ad copy around ongoing support and target-market needs. Use search-term reviews to identify consumer and one-off demand.
Connect the discovery call.
Give sales a consistent way to record fit after the first call. Feed accepted business opportunities into the campaign review.
What we would measure.
Business fit
Separate target-company enquiries from consumer or one-off support needs.
Qualified lead cost
Use accepted discovery calls to assess acquisition cost.
Pipeline relevance
Review expected engagement type and value with the sales team.