Work
Numbers, and how we got them
Every figure below is client-approved and dated. Where a result came with a caveat, the caveat is in the case study.
41Accounts
$180MSpend managed
4.1xBlended ROAS12-month median
HEARTHHome goods
Rebuilt the PDP and cut blended CAC by a third in two quarters.
−31%CAC3.8xROAS+18%AOV
NORDKITOutdoor apparel
Consolidated 40 ad sets into 6 and doubled tested creative volume.
2.1→3.4%CVR4.6xROAS−44%CPA
PALOSupplements
Moved budget to margin-positive queries and grew profit on flat spend.
+22%ContributionflatSpend
SUNDAY LABSSkincare
Six checkout tests in a quarter; two of them stuck.
+9.4%Checkout CVR6Tests
MERIDIANFurniture
Feed hygiene alone recovered a quarter of wasted shopping spend.
−26%Wasted spend3.1xROAS
OAKWELLPet
Creative testing cadence replaced a monthly guess.
+38%ROAS QoQ24Concepts / qtr
They killed half our campaigns in week one and revenue went up.
Nobody else wanted to touch our checkout. They shipped six tests in a quarter.