Make the right programme easy to find.
Help buyers understand programme fit and take the next step with a clearer enquiry experience.
Illustrative project · Proposed approach, not a client case study.
- Service
- CRO
- Focus
- Programme fit & form clarity
- Primary measure
- Sales-accepted enquiry rate
The challenge.
A programme page can be comprehensive and still leave a buyer unsure whether it suits their team. An enquiry form that asks for too much too early adds another reason to postpone the conversation.
A clearer
way forward.
- Programme-page audit
- Enquiry form redesign
- Test hypothesis and decision rule
- Sales acceptance review
Answer the buying questions.
Make audience, format, learning goals, and delivery requirements easy to compare. Put the information used in sales calls into the page itself.
Ask only what comes next.
Review each form field against a real qualification need. Keep the path short enough for a first enquiry while retaining the details needed to route it.
Test for accepted demand.
Define the hypothesis and decision rule before changing the page. Compare sales acceptance as well as form completion.
What we would measure.
Enquiry completion
Compare completed forms with eligible page visits under the test conditions.
Programme fit
Review team size, training need, and delivery requirements with sales.
Accepted demand
Check whether a simpler form produces more opportunities the team can serve.