Demand that fits the dispatch board.
Shape search campaigns around service areas, available capacity, and the jobs the team can deliver.
Illustrative project · Proposed approach, not a client case study.
- Service
- Paid search
- Focus
- Service area & capacity
- Primary measure
- Cost per booked job
The challenge.
An emergency repair call and a planned installation need different responses. When they share a campaign and a generic landing page, spend can create calls outside the service area or work the dispatch team has no capacity to take.
A clearer
way forward.
- Service-specific campaigns
- Area and schedule controls
- Call qualification rules
- Booked-job feedback
Separate the jobs.
Organize demand by service and urgency. Match emergency, maintenance, and installation searches to the appropriate offer and contact path.
Set the service boundaries.
Align location settings, ad schedules, and page copy with actual coverage and phone availability. Review out-of-area calls as a distinct rejection reason.
Use the dispatch record.
Connect enquiries with booked jobs, cancellations, and service value. Bring capacity into the weekly budget review.
What we would measure.
Bookable calls
Track whether the enquiry matches the service, coverage, and capacity available.
Booked-job cost
Compare campaign spend against completed booking records, not call counts alone.
Service value
Review job type and contribution alongside acquisition cost.